NEARLY HALF OF CONSUMERS USE AI FOR FINANCIAL DECISIONS

AI DESK■ 1 MIN READ

FRI, APR 24, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

An EY survey of 18,000 people across 23 countries found that approximately 49% of consumers have used AI to support savings and investment decisions over the past six months. Gen Z and millennials lead adoption of AI-powered financial guidance.

The global survey reveals significant AI penetration in personal finance management. Younger demographics show the strongest engagement with chatbots and AI tools for money matters, signaling a generational shift in how consumers approach financial planning. The widespread adoption reflects growing comfort with AI across demographics, even as financial decision-making remains a high-stakes activity. Nearly half the global consumer base now relies on algorithmic input for investment and savings choices—a notable milestone for AI integration in the financial sector. The 23-country scope indicates this trend spans multiple markets and regulatory environments, suggesting AI's reach in consumer finance extends beyond early-adopter regions. The data underscores both the rapid normalization of AI tools and questions about their reliability and oversight in guiding consequential financial decisions.

■ SOURCES

► Techmeme

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NEARLY HALF OF CONSUMERS USE AI FOR FINANCIAL DECISIONS

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