NETFLIX LAUNCHES CLIPS, A TIKTOK-STYLE FEED

INDUSTRY DESK■ 1 MIN READ

FRI, MAY 1, 2026

■ AI-SUMMARIZED FROM 2 SOURCES ▸ TIMELINE

Netflix is rolling out Clips, a vertical video feed within its redesigned mobile app that lets users scroll through highlights from Netflix shows and movies. The feature aims to help viewers discover new content in a format familiar to social media users.

Clips represents Netflix's answer to short-form video discovery. The vertical feed displays curated highlights from Netflix originals, allowing users to browse content through swipe-based navigation similar to TikTok or Instagram Reels. The company tested the vertical feed concept last year, recognizing that vertical scrolling is an intuitive way for mobile users to explore video content. Clips integrates directly into Netflix's mobile app redesign and surfaces material that might otherwise go unnoticed in the platform's traditional browse experience. The rollout appears gradual, with Netflix deploying Clips to select users initially. The feature reflects broader industry trends of integrating short-form video discovery into streaming platforms, as competitors seek new ways to engage users and surface content across expanding catalogs.

■ SOURCES

► TechCrunch ► The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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NETFLIX LAUNCHES CLIPS, A TIKTOK-STYLE FEED

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