Netflix is piloting an AI-powered voice search feature that lets subscribers ask for viewing recommendations by pressing the Netflix button on their remote. The feature is currently available to a limited subset of users.
The new voice search capability marks Netflix's latest push into AI-driven discovery tools. Users can press the dedicated Netflix button on their remote control to activate the feature and speak natural language queries about what they want to watch.
The voice search leverages AI to understand viewer requests and surface relevant recommendations from Netflix's catalog. This differs from traditional text-based search, potentially making the discovery process faster and more intuitive for some users.
Netflix has been exploring AI applications across its platform, including recommendation algorithms and content creation tools. The voice search test represents an effort to streamline how subscribers navigate the service's growing library.
The feature's rollout remains limited as Netflix gathers feedback and refines the technology. Wider availability would depend on performance metrics and user adoption rates from the current testing phase.
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