[BUSINESS]■ STORY TIMELINE
NIELSEN TAPS WEARABLES TO TRACK STREAMING VIEWERSHIP
Nielsen is expanding its viewership measurement capabilities by incorporating data from wearable devices worn by research panelists. The company announced the enhancement ahead of the fall TV season, starting August 31st.
The Verge+0m
In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward wi…