NINTENDO RAISES SWITCH 2 PRICE TO $500

The price hike marks the first adjustment since the Switch 2's launch and reflects mounting pressure on the company's profit margins. Nintendo cited cost factors in the decision to raise the base model from $450. The move comes as Nintendo prepares for a transition year following the Switch 2's release. The company's downbeat 2026 guidance suggests anticipated softness in console sales as the market matures and supply constraints ease. The $500 price point positions the Switch 2 competitively against other gaming platforms but represents a significant jump for Nintendo's typically accessible console line. The company has not indicated whether the price increase applies uniformly across all Switch 2 models or if variations exist by region. Industry analysts will watch how the price change affects consumer demand heading into the critical holiday season and beyond.