An Internet Archive analysis reveals that approximately 35% of websites published since ChatGPT's November 2022 launch were created with AI tools or generated entirely by AI. The trend signals a significant shift in web content creation.
Researchers examining Internet Archive data discovered that AI-generated and AI-assisted websites represent a growing share of new web publications. The analysis tracked sites created between late 2022 and mid-2025, capturing the period following ChatGPT's release.
The findings suggest the internet's content landscape is shifting noticeably. Researchers noted that AI-generated text is flooding the web and making the internet "aggressively positive," indicating potential quality and authenticity concerns across platforms.
The 35% figure underscores how rapidly AI tools have become embedded in web development workflows. Rather than replacing human creators entirely, most new sites appear to use AI as an assistive tool, though fully AI-generated sites represent a meaningful portion of the total.
The trend raises questions about content reliability, originality, and how search engines and platforms will adapt to index and rank AI-created material. As adoption continues, the distinction between human-authored and machine-generated web content may become increasingly blurred.
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