OURA ADDS BIRTH CONTROL TRACKING TO PERIOD APP

The new Hormonal Birth Control support allows users to log their contraception method and see how it affects their cycle tracking. The feature accounts for various birth control types including pills, patches, and other hormonal options. Oura's existing Cycle Insights feature already tracked period data and fertility windows using biometric signals from its smart ring, including temperature and heart rate variability. The addition acknowledges that hormonal birth control significantly alters typical cycle patterns, which can reduce tracking accuracy. The update positions Oura's hardware and software as a more comprehensive reproductive health tool. Users will be able to document their contraception choices and receive personalized insights based on their specific birth control method. The feature arrives as wearable makers increasingly focus on women's health monitoring. Oura competes with other fertility trackers and period apps that have similarly expanded their capabilities in recent years.