PEACOCK RAISES STREAMING PRICES UP TO $3 PER MONTH

AI DESK■ 1 MIN READ

TUE, AUG 18, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

NBCUniversal's Peacock is increasing prices across all three subscription tiers starting August 18th. The ad-supported Select plan rises from $7.99 to $8.99 monthly, while Premium and Premium Plus plans see steeper increases.

Peacock's new pricing structure: - Select (ads): $7.99 → $8.99/month - Premium (ads): $10.99 → $12.99/month - Premium Plus (ad-free): $16.99 → $19.99/month The price hike takes effect August 18th for new subscribers and returning customers. Annual subscription plans are also affected proportionally. Existing subscribers will see the increases applied when their current plan renews. This marks another price adjustment for Peacock as the streaming service attempts to boost revenue amid competition from Netflix, Disney+, and other platforms. Peacock has raised prices multiple times since launching its paid tiers. The service remains focused on leveraging NBC's content library and sports offerings to retain and attract subscribers.

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► The Verge

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PEACOCK RAISES STREAMING PRICES UP TO $3 PER MONTH

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