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POLAND ESCALATES META SCAM AD FIGHT TO EU LEVEL

INDUSTRY DESK1 MIN READ
FRI, AUG 28, 2026

■ AI-SUMMARIZED FROM 4 SOURCES ▸ TIMELINE

Poland is pushing for a European Union investigation into Meta Platforms following years of pressure from InPost billionaire Rafal Brzoska over fraudulent advertisements on the company's services.

Brzoska has campaigned extensively against scam ads appearing on Meta's platforms, alleging the company has failed to adequately prevent fraudulent content. His complaints have now prompted Polish authorities to escalate the matter to EU regulators. The move represents a significant escalation in efforts to hold Meta accountable for content moderation failures. InPost, Poland's largest parcel locker operator, has been directly impacted by fraudulent schemes promoted through Meta's advertising network. The EU probe could potentially result in regulatory action against Meta under existing digital services legislation. This follows a broader pattern of EU scrutiny toward major tech platforms regarding consumer protection and content management practices. Meta has faced multiple investigations across Europe in recent years related to data privacy, competition, and content moderation standards. The company maintains systems to detect and remove fraudulent ads, though critics argue enforcement remains inconsistent.

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Bloomberg TechBloomberg TechThe Guardian — TechnologyWired

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