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PUBLICIS BUYS LIVERAMP FOR $2.2B

Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion in cash and debt. The deal strengthens the French advertising holding company's capabilities in data and AI infrastructure.

1 SOURCEFIRST SEEN MAY 17, 04:50 PM► READ THE ARTICLE

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Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets and models that can power agentic frameworks, for $2.2B in cash (Alison Weissbrot/Adweek)

Alison Weissbrot / Adweek: Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets…

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