RAYMOND JAMES BETS ON AI, TECH TO BOOST ADVISOR TOOLS

Shoukry discussed Raymond James' investment priorities during an appearance on Bloomberg's "The Close," emphasizing how technology and AI integration will enable advisors to deliver more comprehensive client guidance. The company maintains strong momentum in recruiting, with Shoukry highlighting the health of their hiring pipeline as a key driver for growth. The emphasis on technological advancement reflects broader industry trends as financial services firms compete to modernize their platforms and improve service delivery. Raymond James is positioning itself to leverage AI tools that assist advisors in offering holistic financial advice across multiple service areas. The three-pronged focus on tech, products, and AI signals the firm's commitment to staying competitive while maintaining its advisor-centric business model. The strategic direction comes as the financial services sector continues adapting to evolving client expectations and competitive pressures from both traditional rivals and fintech entrants.