SALESFORCE ETHICS OFFICER: AI SUCCESS HINGES ON WORKFLOW DESIGN

AI DESK■ 1 MIN READ

TUE, SEP 22, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Paula Goldman, Salesforce's Chief Ethical and Humane Use Officer, argues that maximizing AI value requires strategic human-machine integration rather than just more powerful models. Her new book, 'Manage the Machine,' outlines how companies can optimize AI deployment.

Goldman says the companies achieving the best AI outcomes focus on three key areas: workflow design, trust, and using AI to expand human capability rather than simply automate tasks. Speaking on Bloomberg's 'The Close,' Goldman emphasized that model strength alone doesn't drive results. Instead, success depends on thoughtfully architecting how people and AI systems interact. Her book addresses the manageable nature of AI deployment, positioning the technology as controllable through proper implementation strategy. The approach contrasts with narratives treating AI as an autonomous force. Goldman's role at Salesforce centers on ensuring the company's AI integration prioritizes ethical implementation and human benefit. The insights reflect growing corporate focus on responsible AI adoption as the technology becomes more prevalent in business operations.

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► Bloomberg Tech

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SALESFORCE ETHICS OFFICER: AI SUCCESS HINGES ON WORKFLOW DESIGN

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