Samsung Electronics has hired a senior robotics executive from Hyundai Motor Group to lead a new robotics division, intensifying competition in the sector as tech giants vie for dominance in automation.
The move marks Samsung's latest effort to establish itself as a major player in robotics, a field that has attracted billions in investment from companies including Tesla, Amazon, and Boston Dynamics owner Hyundai.
The executive, who previously worked at Boston Dynamics during its development of advanced humanoid and quadruped robots, brings significant experience in robotics research and commercialization. The hire signals Samsung's intent to accelerate its robotics capabilities across consumer, industrial, and commercial applications.
Samsung has invested in robotics initiatives for years but lacked a dedicated division to consolidate its efforts. The new structure will allow the company to coordinate development across its electronics, appliances, and semiconductor divisions while competing more effectively with rivals ramping up their own robotics programs.
Boston Dynamics, acquired by Hyundai in 2020, has become a focal point for advanced robotics innovation. The company's humanoid robot Atlas and quadruped Spot have demonstrated capabilities in manufacturing, construction, and inspection tasks. Hyundai has since expanded Boston Dynamics' mission to develop practical commercial robots for real-world deployment.
The robotics sector is projected to grow significantly over the next decade as companies explore applications from manufacturing automation to last-mile delivery. Samsung's investment reflects expectations that robotics will become as critical to technology companies as artificial intelligence and semiconductors.
The new division will operate from Samsung Electronics' existing research centers and collaborate with university partners. The company plans to focus initially on industrial automation, logistics, and consumer robotics.
Samsung joins a crowded field that includes Tesla's Optimus program, Boston Dynamics' commercial ventures, and startups backed by major venture capital firms. The competition underscores how major tech and automotive companies view robotics as essential to future competitiveness.
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