Saudi Arabia's Public Investment Fund is considering a merger between Electronic Arts and Savvy Games Group, which would combine major franchises like Madden NFL and Pokemon Go under single ownership.
The proposed deal would create a gaming powerhouse by uniting two significant players in the industry. Electronic Arts, one of the world's largest video game publishers, generates billions in annual revenue from franchises spanning sports, action, and mobile gaming. Savvy Games Group, backed by Saudi Arabia's wealth fund, has been aggressively building its gaming portfolio through acquisitions and investments.
A combined entity would control a diverse catalog of titles and intellectual property, positioning it as a major competitor in the global gaming market. The merger would give the Saudi-backed firm direct control over EA's established development studios and publishing operations.
The discussions remain preliminary, with no guarantee a deal will materialize. Gaming industry consolidation has accelerated in recent years, driven by major players seeking to expand market share and control over valuable franchises. Microsoft's acquisition of Activision Blizzard for $69 billion in 2023 set a record for gaming sector M&A activity.
Saudi Arabia's Public Investment Fund has made strategic bets on the gaming industry as part of its broader diversification away from oil revenues. The fund has invested in numerous gaming companies and studios, signaling confidence in the sector's long-term growth potential.
Regulatory approval would be required for any merger of this scale. Previous gaming acquisitions have faced scrutiny from competition authorities over market concentration concerns. The proposed deal would need clearance from multiple jurisdictions where both companies operate.
Electronic Arts has a market capitalization in the range of $35-40 billion, while Savvy Games' valuation through its recent funding rounds suggests a significant combined entity would result from the merger. Representatives for both companies and the Saudi fund declined to comment on the matter.
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