SHEIN ACQUIRES US APPAREL BRAND EVERLANE

The acquisition marks Shein's expansion into established apparel brands as the fast-fashion retailer continues to grow its US market presence. Everlane, known for its direct-to-consumer model emphasizing transparency and sustainable practices, will operate under Shein's portfolio. L Catterton, the investment firm backed by LVMH, had been Everlane's majority shareholder. Financial terms of the deal were not disclosed. Shein has rapidly scaled its operations in recent years, becoming a major competitor to retailers like Amazon and Zara. The company has faced scrutiny over labor practices and sustainability concerns, while Everlane has positioned itself around ethical production and radical transparency about manufacturing costs. The acquisition consolidates two brands with contrasting market positioning—Shein's ultra-low-cost model and Everlane's premium-conscious approach. Details on how the brands will operate post-acquisition remain unclear.