SHEIN SWINGS TO $99M LOSS AS US TARIFF RULE CHANGE BITES

The figures appear in Shein's draft Hong Kong listing prospectus ahead of its expected IPO. The de minimis rule previously exempted packages valued under $800 from US import duties. Its removal increases shipping costs for Shein, which built its business model around low-cost international orders. The company now faces steeper tariffs on goods entering the US market. Shein's revenue growth has slowed significantly. The 1% year-over-year increase marks a sharp deceleration from the high-double-digit growth rates the platform posted in previous years. The loss also reflects broader headwinds facing the ultrafast fashion retailer, including regulatory scrutiny over labor practices and environmental concerns, coupled with intensifying competition in the budget fashion space. Shein's IPO plans remain on track despite mounting challenges in its core US market, where tariff policy and geopolitical tensions continue to reshape logistics economics.