SHIPT ADDS AI SHOPPING ASSISTANT TO APP

The assistant accepts natural language commands to build shopping lists for specific occasions and needs. Users can ask it to create carts for events like tailgates, generate school lunch options, or compile brunch items for gatherings. Examples Shipt provided include "Create a cart for my Saturday tailgate for 25 people and include some brunch items" and "Build a cart for easy school lunches and after-school snacks." The move positions Shipt alongside competitors who have integrated AI into their services. DoorDash, Instacart, and other delivery platforms have rolled out similar AI-powered shopping and ordering features over the past year. Shipt, owned by Target, has been expanding its service offerings to compete in an increasingly crowded marketplace. The AI assistant represents another effort to streamline the shopping experience and reduce friction in the ordering process.