SNAP ADDS EVENT PLANNING TO SNAPCHAT

The new tools enable users to create events directly in Snapchat and coordinate with friends through the platform's messaging system. Users can send invitations, set event details, and collect RSVPs from recipients. The feature streamlines social coordination by consolidating planning activities within an app users already employ for messaging and content sharing. Event creation and management remain accessible through Snapchat's existing interface. Snap continues expanding Snapchat's functionality beyond visual messaging and Stories. Previous additions include map features, commerce integrations, and communication tools aimed at keeping users engaged within the platform. The event-planning capability targets users who frequently coordinate group activities. By integrating planning functions into Snapchat's core experience, Snap reduces friction in organizing meetups while potentially increasing daily active usage and session length.