SNAPCHAT LAUNCHES AI AGENTS FOR BRAND ADVERTISING

The new advertising format appears in Snapchat's Chat section with a gray "Ad" label next to the brand name. Users can open these sponsored conversations to interact with AI agents representing various brands. Snapchat positions the feature as a way for brands to engage customers through dialogue rather than traditional ads. Users can ask questions about products and services, with AI agents providing personalized responses and recommendations. The rollout marks Snapchat's latest effort to monetize its platform through AI integration. The company has been expanding its AI capabilities, including its My AI chatbot feature launched last year. Brands can now use conversational AI to handle customer inquiries, product questions, and recommendations at scale. The feature appears designed to balance user experience with advertising revenue, placing ads in an already-familiar messaging interface rather than interrupting content feeds. Snapchat did not announce pricing or availability details for brands interested in launching their own AI agents.