Snapchat is adding event-planning capabilities to its platform, directly competing with Partiful. The new tools let users organize gatherings ranging from birthday parties to study sessions.
Snapchat's event-planning features enable users to create and manage events for various occasions, including birthday celebrations, sporting events, study sessions, and weekend hangouts.
The move represents Snapchat's expansion beyond messaging and content sharing into event coordination—a space dominated by dedicated platforms like Partiful, which has gained traction among younger users.
The features integrate with Snapchat's existing social network, allowing users to invite contacts, share event details, and coordinate directly within the app. This leverages Snapchat's 400+ million monthly active users and established communication infrastructure.
Snapchat has been diversifying its platform offerings in recent years, adding shopping features, news content, and other services. The event-planning tools represent another attempt to increase daily engagement and keep users on the platform longer.
The company has not announced specific pricing or premium tier availability for the new features.
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