SOUNDCLOUD ADDS DIRECT ARTIST SALES FEATURE

INDUSTRY DESK■ 1 MIN READ

WED, AUG 26, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

SoundCloud is expanding its platform to let users purchase music directly from artists. The feature aims to create a new revenue stream for creators beyond streaming payments.

SoundCloud's new purchasing capability allows listeners to buy tracks straight from artist profiles, cutting out intermediaries and giving creators a larger share of revenue. The move addresses long-standing concerns about streaming economics. Artists have increasingly looked for direct-to-fan sales channels as subscription services compress per-stream payouts. The feature integrates into SoundCloud's existing platform, letting artists set prices and manage their catalog. Buyers complete transactions without leaving the service. SoundCloud has been expanding creator monetization options in recent years, including subscriptions and merchandise tools. This purchase feature fits that broader strategy to make the platform more viable for full-time musicians. The rollout begins with select artists and will expand over time. SoundCloud has not announced specific pricing structures or commission rates.

■ SOURCES

► Engadget

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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SOUNDCLOUD ADDS DIRECT ARTIST SALES FEATURE

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