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SOUTH KOREA'S 'DOPAMINE SITES' LET SHOPPERS BUY NOTHING
A new online shopping trend in South Korea prioritizes the ritualistic pleasure of browsing and curating over actual purchases. Users engage with "dopamine sites" for the psychological satisfaction of window shopping without spending money.
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On South Korea’s “dopamine sites,” the pleasure comes from aspirational shopping rituals like browsing, curating, and tr…