SPOTIFY LAUNCHES FITNESS CONTENT WITH PELOTON DEAL

The partnership marks Spotify's first major push into fitness content. Premium subscribers gain ad-free access to Peloton's full class catalog, featuring guided workout experiences across multiple formats. Classes are available primarily in English, with select options in Spanish and German. Free users can access curated fitness playlists listed under a dedicated "fitness" genre category. The move positions Spotify as an all-in-one platform combining music, podcasts, and now fitness content in a single app. This expansion reflects Spotify's strategy to deepen user engagement and retention by offering entertainment and wellness services. The Peloton partnership provides the music streaming giant an established fitness content library without building from scratch, while Peloton reaches Spotify's 200+ million user base.