Suno announced new watermarking technology and download policies aimed at curbing spammy AI-generated tracks. The moves represent the company's effort to increase transparency and establish legitimacy in the AI music space.
CEO Mikey Shulman detailed the company's approach in a blog post outlining principles for combating low-quality AI music proliferation. The watermarking system will embed identifying markers into generated tracks, making AI-created content easier to distinguish from human-made music.
Suno is also introducing new download policies to restrict how generated tracks are distributed and used. The changes address growing concerns about spam on streaming platforms and the ease with which AI tools can flood the market with mass-produced content.
The initiatives follow increased scrutiny of generative music platforms and their potential impact on artists and music distribution. Suno's announcement suggests the company recognizes the need for guardrails as AI music generation becomes more accessible. The watermarking and policy changes are expected to roll out in coming updates, though specific timelines remain unclear.
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