SUPERNATURAL VR WORKOUT REVIVED AS INDEPENDENT COMPANY

INDUSTRY DESK■ 1 MIN READ

SUN, JUL 19, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Supernatural, Meta's VR fitness platform, will continue operating as an independent company launching a new app this fall—reversing Meta's planned shutdown.

Meta announced plans to shut down Supernatural in 2023, but the platform has secured new ownership and will release a redesigned app before the original deadline. The new version will maintain the workout-focused experience that attracted users to the original app. Supernaturaloffered guided VR fitness sessions combining music, movement, and immersive environments. Meta acquired the platform in 2020 but eventually decided to consolidate its VR fitness offerings. The revival as an independent entity gives the platform a path forward outside Meta's portfolio. The company will need to rebuild its user base and establish a sustainable business model separate from Meta's infrastructure. Details on pricing, available VR platforms, and specific launch timing remain limited. The app's survival signals ongoing market demand for specialized VR fitness experiences despite Meta's broader pivot away from some VR applications.

■ SOURCES

► Engadget

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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SUPERNATURAL VR WORKOUT REVIVED AS INDEPENDENT COMPANY

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