Taylor Swift's TAS Rights Management has filed trademark applications to protect the singer's voice and image from AI-generated replicas. The filings, submitted on April 24, represent a defensive measure against deepfake technology.
The trademark applications cover Swift's distinctive vocal characteristics and visual likeness, establishing legal ownership over her biometric identifiers. This move follows growing concerns across the entertainment industry about unauthorized AI replicas of celebrity voices and likenesses.
Trademarking voice and image provides Swift with legal grounds to pursue infringement cases against creators of unauthorized AI-generated content. The strategy mirrors efforts by other high-profile artists to protect their personas in an era of increasingly sophisticated generative technology.
According to intellectual property expert Josh Gerben, the filings position Swift ahead of potential AI threats. Similar applications have become more common as entertainment figures recognize the legal gaps in protecting against synthetic media.
The trademark approach complements existing copyright and right of publicity protections, but creates an additional layer of enforcement mechanisms specific to her trademarked identity elements.
OpenAI CEO Sam Altman disclosed that the company implemented "many changes" during discussions with the Trump administration before launching its latest AI models to the public.
Former Federal Reserve Chairman Ben Bernanke has been appointed to Anthropic's long-term benefit trust, an oversight body designed to ensure the AI company remains accountable to its public mission.
Microsoft President Brad Smith criticized the US for imposing AI regulations without transparent or complete rules, arguing that businesses need clarity to plan effectively.
Google is rolling out a new disclosure feature that will indicate when advertisers have used generative AI tools to create or edit their ads. The labeling system aims to increase transparency in digital advertising.