TEXAS SUES NETFLIX OVER DATA COLLECTION AND ADDICTIVE DESIGN

The lawsuit accuses Netflix of operating a "surveillance program" that targets Texans, including children, to profit from their data. Paxton's office claims the company used manipulative features to encourage compulsive use of the platform. The complaint centers on two main allegations: unauthorized data collection and deceptive platform design. According to the filing, Netflix gathered user information without proper consent and failed to disclose these practices in advertising. The suit also references advertising practices Paxton characterizes as "bait and switch," suggesting Netflix misrepresented service terms to consumers. This marks an escalation in scrutiny of major tech companies' data practices. Netflix has faced similar privacy concerns across multiple jurisdictions regarding data collection, consent mechanisms, and algorithmic engagement tactics. The case represents Texas's broader push against tech companies over consumer privacy violations. Netflix has not yet publicly responded to the allegations.