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TIM COOK STEPS DOWN AFTER 15 YEARS AT APPLE

INDUSTRY DESK1 MIN READ
TUE, SEP 1, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Tim Cook is departing as Apple CEO after leading the company since 2011, replaced by hardware leader John Ternus. Cook inherited a company riding high on Jobs-era innovations and oversaw significant product expansions during his tenure.

Cook took the helm following Steve Jobs' death, inheriting an already successful Apple that had delivered the Mac revival, iPod, and iPhone. Over 15 years, Cook's leadership drove Apple to new heights across multiple product categories and markets. During his tenure, Cook expanded Apple's ecosystem beyond core devices, launching services that became major revenue drivers. The company introduced new product lines including the Apple Watch, AirPods, and various iPad models, while refining existing offerings. Cook also navigated significant challenges including supply chain disruptions, regulatory scrutiny, and competitive pressures in emerging markets. His focus on operational efficiency and profitability maintained Apple's position as one of the world's most valuable companies. John Ternus, who has led hardware engineering at Apple, assumes the top role. His background positions him to guide Apple's ongoing product development and innovation strategy moving forward.

■ SOURCES

The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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