WHATSAPP TESTS BUSINESS MESSAGE FOLDER

The feature aims to reduce clutter in users' primary inboxes by filtering out business communications. Once messages from large businesses arrive, they will automatically transfer to the new folder after a set delay. This follows WhatsApp's ongoing efforts to distinguish between personal and commercial messaging. The platform has already introduced business accounts and messaging tools designed for companies. The test represents a shift in how WhatsApp handles the growing volume of business-to-consumer communications on its platform. Users will retain access to business messages but in an organized, separate space. The company has not announced a broader rollout timeline or confirmed whether the feature will become standard across all users. Additional details about folder customization options remain unclear.