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X BOOSTS REPLIES FROM ACCOUNTS YOU FOLLOW

INDUSTRY DESK1 MIN READ
TUE, JUL 14, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

X has updated its algorithm to prioritize replies from people you already follow in comment sections. The change gives followers' responses higher visibility in the reply feed.

The adjustment targets X's reply ranking system, which determines which comments appear prominently beneath posts. Under the new approach, responses from accounts in your follow list will receive algorithmic preference over replies from accounts you don't follow. This modification aims to surface more familiar voices in discussions, potentially making conversations feel more personalized and relevant to individual users. The change applies to how replies are ordered and displayed, though X has not specified whether it affects other ranking factors like engagement metrics or recency. The update reflects X's ongoing efforts to refine its algorithmic feed, which determines content visibility across the platform. The company has made multiple adjustments to its recommendation system since Elon Musk's acquisition of the platform in 2022.

■ SOURCES

Engadget

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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