X REPLACES COMMUNITIES WITH AI-POWERED CUSTOM FEEDS

X's new custom feeds leverage Grok, the platform's AI assistant, to curate content tailored to user interests. The feature replaces Communities, which allowed users to create topic-specific groups. The AI-powered approach offers automated curation without requiring manual community management. Users can generate feeds by describing their interests, with Grok handling content selection and organization. The rollout includes additional ad slots within these custom feeds, expanding X's monetization options. Advertisers gain access to interest-based audiences through the new format. The transition signals X's broader strategy of integrating AI across its platform. Custom feeds represent one of several features enhanced or redesigned using AI capabilities in recent months. Exact availability timelines remain unclear, though X indicated the feature is rolling out to users.