X REPLACES REVENUE SHARING WITH NEW CREATOR REWARDS

INDUSTRY DESK■ 1 MIN READ

SUN, AUG 9, 2026

■ AI-SUMMARIZED FROM 3 SOURCES ▸ TIMELINE

X is discontinuing its revenue-sharing program after September 7, replacing it with a new Original Content Rewards program launching September 8. The shift marks another iteration of creator monetization under Elon Musk's leadership.

The new Original Content Rewards program sets specific eligibility requirements for creators seeking to earn money on the platform. Participants must have at least 500 verified followers and generate a minimum of 500,000 Home Timeline impressions from verified users over the previous 90 days. X has described the outgoing Revenue Sharing program as "misaligned," indicating dissatisfaction with how the previous system functioned. The company has not yet released full details on how earnings will be calculated under the new rewards structure. This represents the latest adjustment to X's creator monetization framework since Musk's acquisition of the platform. The timing requires creators to migrate to the new system within days, with the old program ending shortly before the replacement launches.

■ SOURCES

► Engadget ► TechCrunch ► The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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X REPLACES REVENUE SHARING WITH NEW CREATOR REWARDS

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