X REPLACES REVENUE SHARING WITH NEW CREATOR REWARDS PROGRAM

X announced the Original Content Rewards Program, designed to compensate creators who produce original ideas and expertise on the platform. The new program replaces the current Revenue Sharing system, which will shut down September 7. Creators already participating in Revenue Sharing must submit applications to transition to the Original Content Rewards Program. The move signals X's shift in how it compensates content creators, though specific details about payment structures and eligibility requirements remain limited. The announcement comes as X continues restructuring its creator monetization strategy. The platform has pursued various approaches to incentivize quality content creation since Elon Musk's acquisition in 2022, including subscription features and advertising revenue splits. Creators should prepare applications before the September 7 deadline to avoid losing access to monetization features.