[BIG TECH]■ STORY TIMELINE

X'S AD REVENUE PLUMMETS 66% YEAR-OVER-YEAR

X generated $367M in Q2 advertising revenue, down sharply from Twitter's $1.08B in the same quarter two years ago. The decline starkly contradicts Elon Musk's 2023 projection of $12B in annual ad revenue by 2027.

1 SOURCEFIRST SEEN AUG 11, 01:05 AM► READ THE ARTICLE

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SpaceX's earnings show X's Q2 ad revenue at $367M, down from $1.08B at Twitter in Q2 2022; Musk once said he would take its annual ad revenue to $12B in 2027 (Mike Masnick/Techdirt)

Mike Masnick / Techdirt: SpaceX's earnings show X's Q2 ad revenue at $367M, down from $1.08B at Twitter in Q2 2022; Musk…

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