Apple is hiking prices across most of its hardware lineup by up to $1,300 to offset memory chip and storage shortages. iPhones, Apple Watches, and AirPods are unaffected.
Apple announced sweeping price increases Thursday on Macs, iPads, home devices, and Vision Pro. The company cited unprecedented shortages of memory chips and storage as the reason for the adjustment.
Major price increases include:
- 14-inch MacBook Pro: $1,999 (up from $1,699)
- 16-inch MacBook Pro: $2,999 (up from approximately $1,699)
- M3 Ultra Mac Studio: $5,299 (up from $3,999)
- MacBook Neo: $699 (up from $599)
- iPad Air and iPad Pro models also see increases
Price hikes apply globally, though increases vary by product and region.
The move marks an aggressive response to component supply constraints. Apple typically absorbs cost pressures rather than pass them directly to consumers, making these increases notable. The company did not raise prices on iPhone, Apple Watch, or AirPods.
Apple's stock fell following the announcement, as investors weighed the impact on consumer demand during an already uncertain economic period. The price increases come as competitors face similar supply chain challenges but have largely maintained pricing.
The semiconductor shortage has persisted longer than many industry analysts predicted. Memory chip makers have struggled to meet demand, while storage component costs remain elevated. Apple's decision to adjust pricing reflects the severity of the situation for the company's margins.
Consumers looking to purchase Apple's computing or tablet devices should expect significantly higher entry points across most product categories. The price adjustments represent one of Apple's largest across-the-board increases in recent years.
X is discontinuing its Revenue Sharing program on September 7 and launching the Original Content Rewards Program in its place. Existing members must apply to the new initiative.
Snapchat is introducing a storage fee for users who want to save their photos and videos to the app's Memories feature. The move has triggered backlash from the user base.
Microsoft's quantum division leader Zulfi Alam is proceeding with claims his team engineered a new state of matter despite widespread doubt from the scientific community about the validity of the results.
In 2018, over 20,000 Google employees walked out to protest the company's handling of sexual harassment allegations. The action revealed how workers organized dissent from inside one of tech's largest corporations.