APPLE SIGNALS PRICE HIKES DUE TO RAM COSTS

In an interview with the publication, Cook stated that "price increases are unavoidable" as Apple faces mounting pressure from memory supply constraints. The CEO said the company has attempted to mitigate the situation but reached a breaking point. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable," Cook said. Apple has not disclosed when price increases will take effect or which product lines will be affected. The company has already discontinued some product offerings amid the broader supply chain challenges. The announcement comes as the tech industry grapples with persistent semiconductor shortages and elevated component costs. Other manufacturers have similarly raised prices in recent months to offset manufacturing expenses.