BEATS 360 TARGETS GYM-GOERS WHO REJECT EARBUDS

INDUSTRY DESK■ 1 MIN READ

TUE, SEP 22, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Beats has introduced the 360, an over-ear headphone designed for workout environments. The model features water resistance and swappable knit ear cups to handle sweat and moisture.

The Beats 360 addresses a gap in the market for durable over-ear headphones built to withstand gym and running conditions. Most headphones worn during workouts weren't engineered for those environments, yet many users avoid earbuds despite their typical workout-friendly design. Key durability features include water-resistant construction and replaceable ear cup covers made from knit material. The design allows users to swap out components as needed, extending the headphone's lifespan. The release fills a niche segment where few competitors currently operate. While many headphone manufacturers focus on earbud designs for active use, demand exists among consumers who prefer over-ear models for comfort and audio quality during exercise. The Beats 360 pricing and full specifications remain under review.

■ SOURCES

► The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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BEATS 360 TARGETS GYM-GOERS WHO REJECT EARBUDS

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