FOX'S $22B ROKU BUY SIGNALS MEDIA SHIFT TO STREAMING

The purchase demonstrates Fox's effort to establish a dominant streaming presence after years without a major platform. The company plans to integrate Roku's streaming service with Tubi, its existing ad-supported streamer, creating a combined offering. Mayer, who previously led Disney's direct-to-consumer and international operations, characterizes the move as part of a larger media consolidation around a new business model. Traditional broadcasters face pressure to compete with established streaming giants like Netflix and Amazon Prime Video. Roku brought 70 million active users and advertising infrastructure to the deal. Fox gains both a distribution platform and advertising capabilities, positioning itself to monetize content across multiple services. The acquisition underscores how media companies are restructuring operations to prioritize streaming revenue over traditional cable broadcasting.