Google has upgraded its AI creation software Flow with a new video model and avatar generator that lets users create deepfake videos of themselves.
The updated Flow platform includes tools for generating selfie videos, allowing users to create AI-generated avatars of themselves with relative ease. The new video model represents an expansion of Google's generative AI capabilities beyond text and static images.
The avatar feature enables users to produce personalized video content, potentially useful for content creation, presentations, or communication purposes. Google's move reflects the broader industry trend of making advanced AI tools more accessible to mainstream users.
The development comes as deepfake technology becomes increasingly sophisticated and easier to use. While such tools offer creative possibilities, they also raise concerns about misuse, including fraudulent videos and misinformation. Google has not detailed specific safeguards built into the new avatar feature to prevent malicious applications.
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Australia's recording association has prohibited fully AI-generated music from official charts, though tracks using AI as a production tool remain eligible if substantially created by humans.
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