PARALLEL LAUNCHES AI MARKETPLACE TO PAY CREATORS

The new marketplace addresses a gap in how AI companies monetize creator content. Rather than flat licensing deals, Index uses a performance-based model—publishers earn based on the utility their data provides to AI agents completing specific jobs. Paradig founder and CEO Parag Agrawal, former Twitter CEO, announced the initiative as AI companies increasingly rely on third-party data to train and power autonomous systems. The agentic economy—where AI agents autonomously execute tasks—is growing rapidly, but content creators have largely been excluded from revenue generated by their work. Parallel's API infrastructure already serves AI developers. Index extends this by creating a direct payment channel between AI systems and content providers, potentially shifting how the AI industry compensates for data usage. The move reflects broader industry pressure to establish fair compensation models as generative AI becomes more economically significant.