IPHONE PRICES JUMP £100 AS CHIP SHORTAGE BITES

The price increase, dubbed 'RAMageddon', emerged during Apple's recent product launch alongside its first folding phone. All iPhone models—both new and existing—are affected by the pricing change. The shortage of RAM and other essential components has upended a long-standing pattern of technology becoming more affordable over time. Industry-wide demand for chips from the artificial intelligence sector has depleted supply chains, pushing component costs higher across the electronics market. The move signals broader supply chain pressures affecting tech manufacturers as AI development accelerates. Whether other smartphone makers will follow with similar price increases remains a key question for consumers facing higher costs for flagship devices. Apple has not publicly attributed the increase specifically to chip shortages, but industry analysts point to 'RAMageddon' as the primary culprit behind the unprecedented across-the-board pricing adjustment.