TERNUS TAKES HELM AT APPLE WITH FIRST MAJOR LAUNCH

Ternus' debut as CEO came at Apple's annual iPhone hardware event, where nearly every detail leaked before the presentation—a pattern established by Bloomberg's Mark Gurman, the company's most connected reporter. The timing marks a critical juncture for Apple. With Cook departing after nearly a decade leading the company, investors and analysts are watching closely to see whether Ternus can identify and execute on the next major product category that defines Apple's future. Ternus previously led Apple's hardware engineering efforts. His challenge now extends beyond refining existing product lines to discovering what comes after the iPhone's dominance—a task that will test his leadership and strategic vision. The leaks surrounding this event underscore ongoing questions about Apple's operational security and information control under new leadership.