Netflix's ad-supported tier has grown to 250 million monthly active users, nearly tripling from 94 million in 2025. The company is expanding to 15 new countries and testing personalized ad tools.
The streaming giant's advertising business continues its rapid expansion. The 250 million monthly active viewer count marks significant growth for Netflix's lower-cost subscription option, which launched in late 2022.
Netflix is broadening its geographic footprint by entering 15 additional markets with the ad tier. The expansion positions the company to capture advertising revenue from regions previously limited to ad-free subscriptions.
Simultaneously, Netflix is testing an ad personalization tool designed to improve targeting and relevance for advertisers. The feature aims to increase ad effectiveness while potentially boosting advertiser spending on the platform.
Advertising revenue has become a key growth driver for Netflix as subscriber growth in mature markets plateaus. The ad tier's success demonstrates viewer willingness to accept ads in exchange for lower subscription costs, validating the company's strategy to diversify revenue streams beyond traditional subscriptions.
Waymo plans to launch driverless ride-hailing services in Germany by the end of 2027, marking its first expansion into the European Union and third international market overall.
Uber is rolling out a new parental monitoring feature that allows parents to access the driver's selfie camera feed during trips taken by teenagers. The feature aims to enhance safety for young passengers.
Uber is expanding its teen account safety features with live video streaming, allowing parents to view rides through drivers' selfie cameras in real time.
Deutsche Bank is accelerating its artificial intelligence strategy by adopting a new Google Cloud service to boost revenue and reduce operational costs.