[BIG TECH]■ STORY TIMELINE

NETFLIX AD TIER HITS 250M VIEWERS, EXPANDING GLOBALLY

Netflix's ad-supported tier has grown to 250 million monthly active users, nearly tripling from 94 million in 2025. The company is expanding to 15 new countries and testing personalized ad tools.

4 SOURCESFIRST SEEN MAY 13, 06:45 PM► READ THE ARTICLE

The Verge+0m

Netflix’s ad ambitions just keep growing

For the second year in a row, Netflix's ad-supported tier more than doubled its monthly viewerbase. During its 2026 upfr…

Engadget+2h 36m

Netflix's ad tier now has a whopping 250 million monthly users

Advertising has become big business for the streamer.

Techmeme+3h 49m

Netflix says its ad tier now has 250M monthly active viewers, up from 94M in 2025, and is expanding to 15 new countries, as it tests an ad personalization tool (Emma Roth/The Verge)

Emma Roth / The Verge: Netflix says its ad tier now has 250M monthly active viewers, up from 94M in 2025, and is expandi…

The Verge+20h 44m

Netflix is building an AI animation studio

Netflix’s job listings indicate an generative AI-heavy animation studio is coming. | Image: The Verge This is Lowpass…

◄ BACK TO ARTICLE