SALESFORCE INVESTS $160M IN HIBOB AT $3.2B VALUATION

INDUSTRY DESK■ 1 MIN READ

TUE, SEP 1, 2026

■ AI-SUMMARIZED FROM 2 SOURCES ▸ TIMELINE

Salesforce is backing HR software company HiBob with a $160 million investment as part of a funding round that values the startup at over $3.2 billion.

The investment marks Salesforce's continued expansion into the human resources technology sector. HiBob provides cloud-based HR and people management software designed for mid-sized organizations. The $3.2 billion valuation reflects growing investor confidence in the HR tech market, which has seen increased adoption following workplace digitalization trends. HiBob competes with platforms like Workday and BambooHR in the crowded HR software space. Salesforce, known for its customer relationship management platform, has been diversifying its portfolio through acquisitions and investments. The company previously acquired Slack for $27.7 billion and other smaller enterprise software firms. HiBob was founded in 2012 and serves customers across multiple industries. The funding will likely support product development and market expansion efforts.

■ SOURCES

► Bloomberg Tech ► Techmeme

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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SALESFORCE INVESTS $160M IN HIBOB AT $3.2B VALUATION

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