:

THREADS HITS 500M MONTHLY USERS AHEAD OF 3RD BIRTHDAY

INDUSTRY DESK1 MIN READ
TUE, JUN 16, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Meta's Threads platform has surpassed 500 million monthly active users, the company announced Tuesday. The milestone comes nearly three years after launch, with CEO Mark Zuckerberg previously suggesting the platform could reach 1 billion users.

Threads achieved rapid growth since its 2023 debut, reaching 100 million users faster than ChatGPT. Meta attributes the recent surge to community features, which enable users to discover and create posts within focused groups. Daily active users continue climbing globally, according to Meta's announcement. The platform positions itself as an alternative to X (formerly Twitter), offering a text-based social experience. The 500 million milestone represents steady momentum for Meta's social platform, though it remains significantly behind X's reported user base. The company has invested in community-driven features to differentiate Threads and retain users. Zuckerberg's previous comments suggest Meta views substantial growth potential ahead, though reaching the 1 billion target would require doubling current monthly active users.

■ SOURCES

The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

■ MORE FROM THE BIG TECH DESK

Singapore's government is leveraging artificial intelligence to boost productivity and create better jobs as workers face concerns about automation-driven displacement. Prime Minister Lawrence Wong outlined the strategy as the nation taps AI's economic benefits.

1H AGOAI Desk

WhatsApp has introduced an @all mention feature that lets users notify everyone in a group chat simultaneously. The update also adds anonymous polls and improved private chat options.

4H AGOIndustry Desk

X is discontinuing its Revenue Sharing program on September 7 and launching the Original Content Rewards Program in its place. Existing members must apply to the new initiative.

8H AGOIndustry Desk

Snapchat is introducing a storage fee for users who want to save their photos and videos to the app's Memories feature. The move has triggered backlash from the user base.

10H AGOIndustry Desk

■ SUBSCRIBE TO THE DAILY BRIEF

ONE EMAIL, 5 STORIES, 06:00 UTC. UNSUBSCRIBE ANYTIME.